What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on a big responsibility. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment, and Design — plus science, business, global issues, the arts and much more.
People don’t buy what you’re selling they buy why you are selling it.
According to Sinek, every great leader follows a pattern that is the exact opposite of what is considered normal. He uses the example of Apple and how they do not simply tell you what their products are and how they are different. Apple starts by telling you what the purpose of their company is, thinking differently and challenging the status quo. Apple effectively applies its marketing to our feelings instead of our logical side by listing what they believe and not what they do. He tells us not to sell to people who may need your products but to sell to people that believe what you believe. He goes on to relate his “golden circle” to the way our brain works and says that the companies that start from the inside out like Apple, get directly correlated with the part of the brain that is responsible for human behavior like loyalty. He extends this pattern onto the employees that a company hires. Sinek claims that if you hire people who believe in what you believe, then you will have a team of passionate workers that care about what they’re doing.
Speaking about what you believe will attract those who believe what you believe.
Sinek furthers his talk about leaders by extending it past business. He talks about Martin Luther King Jr. He was a leader who gathered tens of thousands of followers by only voicing what he believes. He swayed the hearts of people, not by saying what needs to change and how to change it. He simply voices what he believes and lets the “hows” and “whats” figure themselves out. He spoke to people’s feelings so that the people would follow him out of their own choice. They adopted his beliefs and expressed them as their own, spreading this leader’s message so that soon people came too. Speaking about what you believe will attract those who believe what you believe.
Great leaders inspire others. They do not simply lead because they hold a position of power, they lead because they inspire us. We follow them, not because we have to, but because we want to.
For more info please see the links below.